We’re happy to bring you this fun Q&A with Tiny Prints stationery designer, Cat Seto. Read on to learn a little bit about Cat and her brand new book, Mom, Inc. Then, make sure to check out all of her stylish designs at Tiny Prints!
Tell us about your new book, Mom, Inc. What can we expect and what inspired you to write this book?
Mom, Inc. is about starting and running a creative business from home and balancing motherhood. We give tips from our own personal experiences as well as inspirational Q&A’s with 17 successful moms—such as fashion designer Cynthia Rowley, wedding blogger Abby Larson of Style Me Pretty and designer Christiane Lemieux of DwellStudio. This book was inspired by the fact that so many of us are starting families and trying to juggle our creative expression in both work and family.
I started out with stationery and custom wedding, then opened up a retail boutique in San Francisco where I also design and produce our invitations. After a difficult pregnancy, I started an online community and blog called Mom Inc Daily where I found much needed support from other creative moms. With each new business, I learned by taking one step at a time. I always joke that my business acumen is from a “street MBA.”
What is your favorite part about being a mom in San Francisco?
To have the ocean a few blocks down and Golden Gate Park as your neighborhood “playground” is truly something I am so thankful for. I have taken my son to the ocean ever since he was an infant where I’d use the sound of the waves as a way to soothe him into naps!
Tell us a little bit about your background. What path lead you to where you are now and how did you get started in the stationery industry?
My path has been very organic. I have a degree in fine arts (painting) and a MFA in creative writing. When I first came out to San Francisco I was supposed to working on a novel, but had major case of writer’s block. I would stay up making felt finger puppets just to while away the time. The puppets became illustrated characters that soon became a series of cards… I started teaching myself how to design on the computer but stayed mostly to my skills in illustration and painting. When I launched my first collection, Anthropologie happened to be one of my first clients and my business began rather abruptly afterwards.
Where do you find inspiration for your work?
My local studio/boutique in San Francisco allows me to interact with the community and work personally with brides and couples. They breathe ideas into me from color trends, to flower preferences and fashion. I also get inspired when I do walks down to Crissy Field or trek over to my favorite neighborhoods in the city to window shop in front of boutiques and little sweets shops.
Where would we find you on a typical Sunday morning?
Ocean Beach with my son. Then a brunch of waffles, blueberries and kiwi with him.